The 10 Lenses is a breakthrough research-based framework that illuminates how people view race, ethnicity and cultural identity differences through 10 distinct “lenses.”


We all too often find ourselves polarized by powerful legacies surrounding race, ethnicity and national origin, social class, sexual identity and regional differences. Identity differences can seem like impenetrable barriers to communication can be frustratingly difficult.

The 10 Lenses offers a new way of thinking and talking about cultural differences in this increasingly fragmented and polarized environment. Created by bestselling business author and thought leader Mark Williams, The 10 Lenses will enhance everyone’s ability to respond to complex cultural challenges and spark personal and organizational learning.

The premise of the 10 Lenses is that many conflicts about differences are being fought over at the wrong level. The Lenses demonstrate that there is no right or wrong, only a failure to come to terms with the pieces of the puzzle that must be dynamically assembled in order to provide structure for society. The Lenses are a powerful diagnostic tool because once they are clearly identified, they play out through patterns of behavior that are predictive.  

  • The Lenses open minds and reduce defensiveness. Each of the Lenses contributes something valuable to society. Only when we fall into the weaknesses or conflicts of the Lenses do we get into trouble.
  • The Lenses enable people – regardless of their level of education, role within their organization, or status within their community – to explore the underlying beliefs and values that drive cultural tensions in a safe and enjoyable environment.
  • The Lenses create a bridge between competing beliefs that allow people to talk openly and honestly about who they are, why they see the world the way they do, and how we can take steps together to connect and collaborate to build inclusive communities.

“A brilliantly innovative approach to make conscious what is often implicit in the dialog on diversity.” – Dr. Philip J. Stone, Harvard University